The Melitta man and Klementine were yesterday, advertising today looks different and is much more influential: Influencers shape platforms like Instagram, YouTube and TikTok, they steer and manipulate millions of followers in buying decisions, advertise not only products, but also a neoliberal lifestyle and dubious body images. Ole Nymoen and Wolfgang M. Schmitt, authors of "Influencers. Die Ideologie der Werbekörper" (The Ideology of Advertising Bodies), provide insights into the absurd social media world in their Influencer Show, which has long since also arrived in reality, influencers trample nature reserves for the perfect selfie or politicians make common cause with the net stars. On this evening, Nymoen and Schmitt analyze a phenomenon that reveals a lot about the stagnating economy and post-democracy and invites us to - cheerful - cultural pessimism.